Is Baozun Ads (NASDAQ:BZUN) a Buy? The Stock Reported more Sellers

September 17, 2017 - By Ellis Scott

 Is Baozun Ads (NASDAQ:BZUN) a Buy? The Stock Reported more Sellers

The stock of Baozun Ads (NASDAQ:BZUN) registered an increase of 95.17% in short interest. BZUN’s total short interest was 7.83 million shares in September as published by FINRA. Its up 95.17% from 4.01M shares, reported previously. With 5.31 million shares average volume, it will take short sellers 2 days to cover their BZUN’s short positions. The short interest to Baozun Ads’s float is 28.47%.

The stock increased 3.40% or $1.24 on September 15, reaching $37.7. About 5.59M shares traded or 41.16% up from the average. Baozun Inc (ADR) (NASDAQ:BZUN) has risen 289.41% since September 17, 2016 and is uptrending. It has outperformed by 272.71% the S&P500.

Baozun Inc. is a brand e-commerce solutions company. The company has market cap of $2.05 billion. The Firm is engaged in providing end-to-end e-commerce solutions, including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment. It has a 116.62 P/E ratio. The Company’s divisions include the brand e-commerce segment, which provides brand-e-commerce solutions to its brand partners, including IT services, store operations, digital marketing, customer services, warehousing and fulfillment, and the Maikefeng segment that operates its retail online platform, Maikefeng.

Baozun Inc (ADR) (NASDAQ:BZUN) Ratings Coverage

Among 3 analysts covering Baozun (NASDAQ:BZUN), 1 have Buy rating, 1 Sell and 1 Hold. Therefore 33% are positive. Baozun had 5 analyst reports since August 28, 2015 according to SRatingsIntel. The firm earned “Hold” rating on Friday, August 28 by Zacks. The stock of Baozun Inc (ADR) (NASDAQ:BZUN) has “Buy” rating given on Monday, September 11 by Bank of America. The company was maintained on Friday, July 21 by Bank of America. The company was downgraded on Wednesday, August 23 by Deutsche Bank. The firm earned “Sell” rating on Thursday, September 17 by Zacks.

More notable recent Baozun Inc (ADR) (NASDAQ:BZUN) news were published by: which released: “Why Momo Inc (ADR) (MOMO), Baozun Inc (ADR) (BZUN) and Coty Inc (COTY) Are 3 …” on August 22, 2017, also with their article: “ADRs End Higher; Momo, Baozun Trade Actively” published on August 22, 2017, published: “Jim Cramer Advises His Viewers On Baozun, Marathon Oil, Centurylink And Intel” on August 24, 2017. More interesting news about Baozun Inc (ADR) (NASDAQ:BZUN) were released by: and their article: “Making The Case For Nearly 20% Upside In Baozun Shares” published on September 11, 2017 as well as‘s news article titled: “38.20” with publication date: April 22, 2015.

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